About Us

We Are A General Agency
Aimed At Supporting Agents

Why We Exist

Benefit Profiles Inc exists to help insurance agents grow their business by offering best in class insurance carriers and services. Our positive, encouraging work environment creates a platform for employees to achieve personal and professional goals.

What We Do

We offer best in class products, services and solutions to insurance professionals in Michigan and we do it in a way that makes their business lives easier.

Who We Are

Loyal, Hard Working, Flexible, Adaptive, Forward Thinking, Grateful, Fun Loving, Reliable, Successful, People of Integrity

The Team

Our Experts

Dominic Siciliano

President

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Lena Jaroudi

Director of Operations

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Tammy Healey

Director of BenAdmin Sales

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Hannah Stearns

Ben Admin Liaison

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Rikki Shosey

Customer Service Liaison

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Collin Hewett

Head South East MI Sales Associate(US)

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Joel Shepard

Proposal Liaison

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Kyle Ellis

Sales Liason

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Kristy Wilkinson

Special Projects

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Pamela Schultz

New Business Implementation

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Shariann Draper

Proposal and Benefits Analyst

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Jarred Reyers

Proposal and Benefits Analyst

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Benefit Profiles, Inc. is an insurance general agency with locations in Grand Rapids and Detroit, Michigan.

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Services

About

Contact

  • 500 Cascade W Pkwy SE
    Grand Rapids, MI 49546
  • (888) 313-9571
  • contact@benefitprofilesinc.com

Dominic Siciliano

President, Agent Consultant

Over his 18 years in the benefits business Dominic has worked in the Medicare Advantage, small group Blue Cross medical, ancillary GA and large group benefit admin space here in Michigan. His parents and biggest influences, Patricia Siciliano and John McClain, instilled in him the key pillar to GA benefits business—relationships with agents and carriers. Dominic has served as the NABIP West Michigan President twice. He’s run the golf outing several years going and he served at the Legislative Co Chair for the State Board during the passing of PPACA. His Friday morning classes, Employee Benefits 101, is highly regarded in the industry as a practical, real world introduction to the business for new folks. In short, he is passionate about our business and about seeing agents succeed. 

Dominic loves golf and basketball but as he gets older, golf more. He’s a Western grad but a State fan! He most enjoys spending time with wife Janelle and four children outdoors and Up North! From the very early days of BPI when it was just him and Lena in a tiny little office, he hasn’t changed, it’s about getting the job done for agents.

Lena Jaroudi

Operations and Escalated Service Issues

Lena has been with Benefit Profiles Inc since its inception in 2012 and survived being Dom’s sole employee.  While constantly being peppered with puns and dad jokes, she quoted, implemented, and serviced new groups. Lena’s experience included working at a TPA as their Compliance Officer. Her background includes self-funded wrap plans and administration utilizing BCBSM plans.  She has extensive knowledge of the ins and outs of the carriers we represent, and she takes pride in solving problems quickly and accurately. She loves her relationships, with carriers and agents alike, and does not take those relationships for granted.  

She’s an avid University of Michigan football fan, loves time spent with family, dogs, and tolerates some friends. Side hustles are reading, online games, golf, and diet rehearsals.  Go Blue!

Tammy Healey

Sales assistance, Product Training, and BenAdmin management

Tammy’s history makes her uniquely suited to head up our Benefit Admin Sales Department.  She spent several years in the Blue Cross Managing Agency Agent Alliance Corporation in all facets of the business but mainly as Sales Representative then Director of Operations.  Most recently she was Director of Sales Support and Account Management for Principal. Tammy heads up our BenAdmin services and works with agents to build, maintain and deliver benefit admin to your groups.  In addition, she will visit agencies to discuss BPI updates, conduct employee meetings as well as run one-on-one enrollments. 

Tammy is married, has three children and six grandchildren.  She and her husband are constantly on the go camping, traveling and unfortunately like Lena she too is a Michigan fan as well as a NASCAR fan.

Hannah Stearns

Ben Admin Liaison

Hannah graduated from Cornerstone University with a Bachelor of Science in Marketing and Management. At BPI Hannah started out handling all things customer service and now works alongside Tammy assisting with Ben Admin. Her roles include building groups on our Ben Admin platforms, assisting with member management, and handling group renewals and open enrollments. 

She played collegiate volleyball as a hitter all four years starting at GRCC and then transferring to Cornerstone. Now, she enjoys spending time with friends and family, working out, rollerblading, and thrift shopping.

Rikki Shosey

Customer Service Liaison

Rikki is a dual graduate from Word of Life Bible Institute and Cairn University, where she played collegiate basketball and graduated with a degree in Theology and Business Administration. When Rikki isn’t working, she is very involved with her church, and loves spending time with her family, pets and husband who she married in April of 2022. Rikki has been with Benefit Profiles team since 2021 on our Customer Service team. 

She thoroughly enjoys her job and being able to form relationships with both agents and carriers, and helping find the solution to any problem that may arise.

Collin Hewett

Southeast Michigan Sales Representative

Collin joined Benefit Profiles in September of 2020 and is primarily focused on servicing the agents in Metro Detroit and Southeast Michigan. He is a member of the NABIP Metro Detroit Chapter and is a member of their board. Representing Benefit Profiles Inc. in the Southeast market, Collin will come by and tell you about what we do, accompany you on employee meetings, coordinate benefit administration demonstrations, and more! Collin is a graduate of Olivet Nazarene University with a Bachelor of Science in Marketing and Management, and an alumni of the Men’s Varsity Soccer Program. 

He spends most of his time away from work enjoying time with his wife, coaching soccer, or with his friends on a golf course. There are few things that Collin loves more than Michigan football, as always Go Blue! B1G Champs ’21 and ‘22

Joel Shepard

Proposal Liaison

Joel has collected experience in insurance for 20+ years. Starting with the education-driven SET SEG and after that the Managing Agent TGG Solutions. He now finds himself here at Benefit Profiles Inc making sure all your quoting needs are met with accuracy and expertise. Joel is married and living in the East Lansing area. 

In his spare time, he can be found watching movies and engaging in some tabletop gaming including board games and Dungeons and Dragons.

Kyle Ellis

Sales Liaison

Kyle graduated from Western Michigan University with a degree in Marketing and Data Analysis. He began working with Benefit Profiles in April of 2023 and is currently working on the Marketing, Communication, and Sales side of BPI. 

Outside of work Kyle enjoys spending time with his wife, his family, and his two French bulldogs, Hank and Jacko. He enjoys golfing in the summers and snowboarding in the winters. He’s also a lifetime Detroit Lions, and University of Michigan fan. GO BLUE!

Kristy Wilkinson

Special Projects

Kristy began working in retail as a teenager.  She spent some time working as an EMS worker but continued her career in retail Management and Human Resources.  In 2010, Kristy had her first son and made the decision to be a stay-at- home mom.  That path continued after the birth of her second son in 2015.  Kristy rejoined the work force in 2022 when she excitedly joined the BPI team and happily pushes every one of Lena’s buttons.  

In her free time, she loves to spend time with her husband of 17 years and her two sons and any stray dogs that come their way.  She enjoys online gaming and cooking.

Pamela Schultz

New Business Implementation

Pamela comes to Benefit Profiles Inc. with over 10 years of experience with two different general agencies. She has filled just about every position in the Blue Cross Blue Shield of Michigan General Agency processing world.  Prior to that she worked at Blue Cross Blue Shield of Michigan in several customer focused positions for over 12 years.  She has an Associate of Science degree in business administration from Aquinas College.  

Pamela is married and has two boys. She spends her time watching her youngest play club and high school soccer. Yes, you will hear her on the sideline. In the fall when she is not at soccer, she is in the woods with her family deer hunting.  She also enjoys watching just about any real estate and home improvement TV show and she is a fan of Survivor. Pamela enjoys Michigan sports, especially football, Go Blue!

Shariann Draper

Proposal and Benefits Analyst

Shariann comes to BPI with 20 plus years of experience in the industry.  She started out processing claims at a TPA and has since worked at two general agencies in multiple roles: claims and customer service, membership and billing, new group implementation for Blue Cross Blue Shield of Michigan and on the ancillary side for Dearborn National SBAM.  Shariann understands the importance of an agent’s time and getting prompt and accurate answers to their questions and concerns.  “I have made life-long friends in our agent community and appreciate each and every relationship.” 

In her spare time, Shariann enjoys going for walks with her fur-babies and being outside when the weather is nice.  She is very passionate about the environment and is currently working on developing a pollinator space in her backyard. This incorporates her other love, flowers and gardening and will help support our bees, birds and butterflies with native plants and insects.

Jarred Reyers

Proposal and Benefits Analyst

Jarred joined Benefit Profiles Inc in October of 2023 and is currently focused on assisting with the sales side of the business. He graduated from GRCC with an associate degree in Business administration and has experience in the real estate industry along with retail.

In his free time, he enjoys exercising, playing golf and basketball, and spending time with family and friends. He also loves to watch all of Michigan’s sports teams, especially the Detroit Lions and the Wolverines. Go blue!